Special Events and Campaigns
Gould Group is the ideal partner to take the hassle out of running special events and campaigns for you. We offer extensive demonstrated experience in establishing, developing and managing events and campaigns.
Our creative team of staff and partners can conceptualise, develop, deliver and maintain environmentally-themed special events tailored to complement and strengthen your overall sustainability program and deliver on both style and substance.
Our Capabilities
- Providing a complete service from concept through to promoting, running and following-up your special event
- Concentrating on your needs and outcomes to deliver a tailored solution
- Addressing a wide range of sustainability themes including energy, waste, water, biodiversity, flora, fauna and marine education
- Thematic content and support materials that can be fully integrated into your wider community engagement program
- Working in the medium that best suits your budget and audience
- A team of enthusiastic, multi-skilled staff including experienced teachers, community environmental educators and project managers
- Strong partnerships to enrich the event
- Fully involving and engaging participants of all ages through our experience with hundreds of thousands of adults, older students and children
- Clever ideas to engage people prior to the actual event, enable participation for those unable to attend on the day and keep people thinking and acting beyond the event itself
- Solid public relations and media partnerships and a strongly targeted communication network including all Australian schools and councils
- Direct working relationships with well over 1500 Victorian schools
- Integrating innovative ideas and technology to extend participation in your event around Australia and around the world.

Crowds and cameras catch the action at World Environment Day 2007
Gould Group delivers all aspects of your special event or campaign including:
- Marketing communications including web pages, email bulletins, media releases and brochures supported by our extensive school and partner communication databases
- Recruiting and managing sponsors
- School liaison including careful management of sensitive issues such as photographing students and coordinating all parent/guardian permissions
- Full event management featuring quality venues
- Coordinating Ministerial or VIP attendance where appropriate
- Excellent attendance;
- Media liaison and follow-up promotion
Project Showcase
Environmental Pledge Programs
A library of high impact personalised online pledge certificates supported by fully integrated community awareness and engagement programs.
Flight of the Blue Wren
This national community awareness project combines internet technology with face-to-face events to promote an appreciation of common Australian native birds and personal action which can be taken to limit the impact of climate change, and to reconnect with the millions of Australians who signed the famous Gould League Bird Pledge to protect Australia's native birds.
Gould Green Christmas@Fed Square
Gould Green Christmas@Fed Square is a major annual festive event featuring school choirs and bands performing on the main stage, a live webcast, daily visits from Green Santa, and a variety of activities and messages focussed on the environment, health and wellbeing. Thousands of students, Melburnians and visitors attend the event with many more families and friends joining in through the live webcast.
National Bird Day
Celebrate National Bird Day with Gould Group each year on October 29th. This historic event was first celebrated in 1909 and continues to provide a wonderful centrepiece for celebrating and sharing knowledge about and appreciation of Australia’s magnificent bird life and how we can protect it.

Cameras catch the action as students perform at National Bird Day
World Environment Day Celebrations
Staged at Federation Square with hundreds of students attending in person and many more participating through associated SMS messaging and online events, Gould Group has marked World Environment Day with fun, meaningful activities that engage all involved and attract extensive media attention.
Schoolgrounds Development Forum
Australia’s first Schoolgrounds Development Forum, run by Gould Group, was attended by over 300 students, teachers and other members of the educational community - with many more on a waiting list - and featured inspiring international keynote speakers, practical workshops and student presentations showcasing notable school grounds projects. Attendees discovered how to achieve substantial educational, social and environmental outcomes through creating beautiful and interesting school grounds.
School Awards Programs
We offer extensive experience in managing awards programs and presentations. Gould Group is currently developing a Centenary Awards Program and has, over many years, delivered numerous high quality and well-respected schools awards programs including the Waste Wise and Sustainable Schools Awards, Victorian Schools' Gardens Awards, Schools Low Energy Week Challenge and Schools Water Savers Week Challenge.
Find out more about Gould Group's Awards and Activities
programs ...

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